Strategizing PPC campaigns, allocate budgets and optimize ROI from different Amazon & Google PPC Ads campaign types.Setting up and managing ad groups, ads, keywords, bids, and budgets on a weekly basis. In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics An understanding of search engine optimization (SEO) and search engine marketing (SEM) Competency with using MS-Excel and PowerPoint to present plans and reports