We are seeking talented individuals for our partner - The Amazon Guru.
Company Overview - The Amazon Guru
As a premier E-Commerce Marketplace Agency and Accelerator, The Amazon Guru focuses on propelling brands to achieve international growth. Our expertise lies in seamlessly incorporating brands into our extensive cross-border fulfillment ecosystem while executing tailored marketing initiatives on leading global platforms.
Our Service Portfolio Includes:
- Marketplace and Channel Integration
- PPC Campaign Oversight
- SEO Strategies and Listing Enhancements
- Creative Content Development
- Store Management
- Comprehensive Brand Strategy
- Demand Forecasting
- Logistics and Shipping Solutions
- Brand Compliance Management
- Data Analytics and Insights
- Global Market Compliance Assurance
Position Overview
The Advertising Specialist (PPC) at The Amazon Guru plays a crucial role in overseeing and fine-tuning Pay-Per-Click (PPC) marketing strategies for our valued clients. This position demands a high level of expertise in detailed auditing, comprehensive campaign management, keyword evaluation, and cross-departmental collaboration to effectively tackle advertising issues.
Primary Duties:
Account Auditing & Challenge Resolution:
● Prioritize urgent audits to swiftly identify and rectify challenges in underperforming accounts.
● Work closely with fellow directors and team members to devise solutions for advertising roadblocks.
● Conduct thorough account audits to pinpoint problem statements for potential clients.
● Maintain active communication with team members, managers, and clients to ensure the timely completion of tasks and projects.
● Present concise reports, notes, and summaries reflecting audit outcomes and campaign results.
PPC Account Management:
● Steer the development and expansion of 6-8 PPC accounts for our clients.
● Establish, implement, and uphold client-specific KPIs.
● Supervise all aspects of advertising accounts, which encompasses ad segmentation, budget allocation, and performance optimization.
● Confirm ad segmentation to minimize wasted ad spend and reduce ACOS.
● Initiate ad setups for new accounts, ensuring adept segmentation, keyword research, and budget distribution.
● Leverage keyword analytics to create and enhance manual campaigns, including:
○ High volume campaigns (broad, phrase, & exact match types).
○ Low volume campaigns (phrase & exact match types).
○ High relevancy campaigns (phrase & exact match types).
● Develop manual ASIN targeting campaigns, including defensive ASIN targeting strategies.
Required Qualifications (Only Apply If You Fulfill These Criteria)
1. Minimum of 1 year’s experience managing Amazon PPC campaigns, focusing on Sponsored Products, Sponsored Brands, and Sponsored Display ads.
2. Necessary Amazon Certifications (please obtain if not already held):
○ Sponsored Ads Certification
○ Sponsored Ads Advanced Certification
○ Video Ads Certification
○ Campaign Optimization Certification
3. Proficiency in Helium 10:
○ Product Research - Black Box
○ Keyword Research - Magnet & Cerebro
○ Analytics - Keyword Tracker
4. Familiarity with SEO practices for Amazon optimization.
5. Mastery of G Suite / Google Sheets with a typing speed of 55+ WPM.
Experience:
● Strong command over campaign budgeting, forecasting, and an understanding of promotions and deals on Amazon.
● Expertise in analyzing keywords, optimizing campaigns, and minimizing ad expenditures.
● Demonstrated ability to manage various brands and accounts, develop strategies, and achieve favorable outcomes for a wide array of clients and products on the Amazon platform.
Bonus Competencies (Enhances Your Application):
● Experience with project management tools such as Jungle Scout, Asana, and Slack.
● Competence in Excel for detailed data management and reporting purposes.
● Additional Amazon Certifications (if not held, please acquire them):
○ SEMrush or Ahrefs SEO Certification (for advanced keyword and analytics capabilities).
The Guiding Principles of The Amazon Guru:
● Continuous Learning: A commitment to gaining knowledge and adapting to the fast-paced industry.
● Proactive Attitude: Approaching challenges and opportunities with enthusiasm.
● Transparent Communication: Ensuring clear and timely dialogue at all organizational levels.
● Embracing Technology: Staying current with tools and trends that enhance productivity and innovation.
Expectations for the Role:
● Work Schedule: 46 hours weekly, with 8 hours each day.
● Competitive Compensation: Attractive salary structure.
● Remote Work: Permanent work-from-home arrangement contingent upon job performance.
● Technical Requirements: Dual-monitor setup (minimum 8GB RAM) and 50 MBPS internet speed.
● Professional Development: Unrestricted access to our SOP Library for your career growth.
● Career Path: Well-defined trajectory leading to Account Director positions, managing over 60 brands.
● Supportive Environment: Continuous mentorship for your career elevation and personal development.
Why You Should Join The Amazon Guru?
At The Amazon Guru, we consider ourselves more than just an agency; we are your dedicated partner in achieving success. Here’s what you can look forward to as a team member:
1. Varied Experience: Collaborate with international customers and renowned brands across diverse sectors, gaining insights into varied market environments.
2. Collaboration with Experts: Join forces with industry professionals and passionate teams committed to innovation and excellence.
3. Empowering Culture: Experience a work environment that encourages initiative and fosters a sense of ownership without micromanagement.
4. Cutting-Edge Resources: Access leading technologies and tools that are designed to enhance efficiency and support your success.
5. Transparent Growth Opportunities: Enjoy a clear career path with defined milestones to facilitate your professional growth.
6. Inclusive Environment: Thrive in a welcoming setting that prioritizes open communication, collaboration, and teamwork.
Embrace the transformative adventure within the e-commerce sector by joining us, where you’ll collaborate with experts to innovate and achieve remarkable success!