S

Amazon PPC

Shikshakji.com
Full-time
On-site
Agra, Agra, India
About the Company:

Join ACPL Exports Pvt. Ltd., India's foremost silver jewelry supplier with a 60-year legacy. ACPL is renowned for its innovative designs and commitment to quality, serving as a leading exporter in the industry.
About the Role: ASM/SR.EXECUTIVE – AMAZON PPC
The Company is looking for young and dynamic candidates who has experience of Amazon – PPC and independently responsible for the day-to-day delivery of campaigns within budget, including account management and optimization, reporting, achieving KPIs. As an ASM/SR.EXECUTIVE specializing in Amazon PPC (Pay-Per-Click) at ACPL Exports Pvt. Ltd., you will be responsible for managing and optimizing Amazon advertising campaigns to drive sales and maximize ROI. Your expertise in Amazon PPC will play a crucial role in expanding ACPL's online presence and driving revenue growth on the platform.

Fundamental Parameters:
Experience: Proven work experience for at least 8-10 years as a Sr.Executive/ Asstt. Manager or in a similar role with Excellent written and verbal communication skills who can manage a team of 10 people effectively & make strategy accordingly.
Qualification: Strong understanding of Amazon PPC, trends, and best practices, Must be graduate/ MBA
Location: Nunhai, Agra.
Compensation: Competitive, aligned with industry standards.
Gender: Both genders welcome to apply
Key Skills Preference:
 All types of sponsored products ads
 All types of sponsored brand ads
 All types of sponsored display ads
 Competitor Data Analyst
 Amazon PPC targeting strategy, Keywords and Products Asin Based
 Define and implement the campaigns category into three parts in amazon ppc
 Generic (2) Competitor (3) Brand
 Tools: Helium-10, Jungle Scout, SEO Stack Keywords and ZONGURU
 Responsible for Demand generation, Revenue & monitoring changes and its impact in product ranking
 Analysis of the products like ASIN rankings, ratings, customer feedback/reviews, as well as product sales performance

Requirements

1. Campaign Performance:
Target: Optimize Amazon PPC campaigns to achieve a minimum ROAS (Return on Ad Spend) of 5X, ensuring effective utilization of advertising budget.
2. ACoS Management:
Target: Maintain an Advertising Cost of Sales (ACoS) below 20%, balancing ad spend with revenue generated from PPC campaigns.
3. Keyword Optimization:
Target: Conduct keyword research and optimize PPC campaigns to target high-converting keywords relevant to ACPL's silver jewelry products.
4. Ad Copy Effectiveness:
Target: Improve ad copy performance by achieving a minimum CTR (Click-Through Rate) of 10% through compelling and relevant ad content.
5. Bid Management:
Target: Implement strategic bid adjustments to optimize ad placements and maximize exposure while minimizing CPC (Cost-Per-Click).
6. Product Targeting Campaigns:
Target: Implement and optimize product targeting campaigns to showcase ACPL's products to relevant audiences based on browsing and purchasing behaviour.
7. Ad Spend Allocation:
Target: Allocate ad spend efficiently across different product categories and campaigns to ensure optimal performance and ROI.
8. Competitor Analysis:
Target: Conduct regular competitor analysis to identify opportunities and threats, adjusting PPC strategies accordingly to maintain a competitive edge.
9. Ad Performance Reporting:
Target: Generate regular reports on ad performance metrics, providing insights into campaign effectiveness and areas for improvement.
10. Sales and Revenue Growth:
Target: Drive a minimum monthly increase of 20% in sales and revenue attributed to Amazon PPC campaigns, contributing to overall business growth.

Benefits

Motivational Parameters:

At ACPL, we take pride in fostering a motivating work culture that promotes growth, teamwork, and excellence. Our commitment to providing the best care extends to our employees, ensuring a supportive and inclusive environment where your skills and dedication are highly valued.
Career Graph: Join ACPL Exports Pvt. Ltd., a renowned silver jewelry supplier with a 60-year legacy, as an ASM/SR.EXECUTIVE specializing in Amazon PPC (Pay-Per-Click). In this role, you'll be instrumental in driving sales and maximizing ROI through strategic management and optimization of Amazon advertising campaigns. As an ASM/SR.EXECUTIVE specializing in Amazon PPC at ACPL Exports Pvt. Ltd., you'll lead the optimization of Amazon advertising campaigns to drive sales and revenue growth for the company's silver jewelry products.