About the Company:
Join ACPL Exports Pvt. Ltd., India's foremost silver jewelry supplier with a 60-year legacy. ACPL is renowned for its innovative designs and commitment to quality, serving as a leading exporter in the industry.
About the Role: ASM/SR.EXECUTIVE – AMAZON PPC
The Company is looking for young and dynamic candidates who has experience of Amazon – PPC and independently responsible for the day-to-day delivery of campaigns within budget, including account management and optimization, reporting, achieving KPIs. As an ASM/SR.EXECUTIVE specializing in Amazon PPC (Pay-Per-Click) at ACPL Exports Pvt. Ltd., you will be responsible for managing and optimizing Amazon advertising campaigns to drive sales and maximize ROI. Your expertise in Amazon PPC will play a crucial role in expanding ACPL's online presence and driving revenue growth on the platform.
Fundamental Parameters:
Experience: Proven work experience for at least 8-10 years as a Sr.Executive/ Asstt. Manager or in a similar role with Excellent written and verbal communication skills who can manage a team of 10 people effectively & make strategy accordingly.
Qualification: Strong understanding of Amazon PPC, trends, and best practices, Must be graduate/ MBA
Location: Nunhai, Agra.
Compensation: Competitive, aligned with industry standards.
Gender: Both genders welcome to apply
Key Skills Preference:
All types of sponsored products ads
All types of sponsored brand ads
All types of sponsored display ads
Competitor Data Analyst
Amazon PPC targeting strategy, Keywords and Products Asin Based
Define and implement the campaigns category into three parts in amazon ppc
Generic (2) Competitor (3) Brand
Tools: Helium-10, Jungle Scout, SEO Stack Keywords and ZONGURU
Responsible for Demand generation, Revenue & monitoring changes and its impact in product ranking
Analysis of the products like ASIN rankings, ratings, customer feedback/reviews, as well as product sales performance
Requirements
1. Campaign Performance:
Target: Optimize Amazon PPC campaigns to achieve a minimum ROAS (Return on Ad Spend) of 5X, ensuring effective utilization of advertising budget.
2. ACoS Management:
Target: Maintain an Advertising Cost of Sales (ACoS) below 20%, balancing ad spend with revenue generated from PPC campaigns.
3. Keyword Optimization:
Target: Conduct keyword research and optimize PPC campaigns to target high-converting keywords relevant to ACPL's silver jewelry products.
4. Ad Copy Effectiveness:
Target: Improve ad copy performance by achieving a minimum CTR (Click-Through Rate) of 10% through compelling and relevant ad content.
5. Bid Management:
Target: Implement strategic bid adjustments to optimize ad placements and maximize exposure while minimizing CPC (Cost-Per-Click).
6. Product Targeting Campaigns:
Target: Implement and optimize product targeting campaigns to showcase ACPL's products to relevant audiences based on browsing and purchasing behaviour.
7. Ad Spend Allocation:
Target: Allocate ad spend efficiently across different product categories and campaigns to ensure optimal performance and ROI.
8. Competitor Analysis:
Target: Conduct regular competitor analysis to identify opportunities and threats, adjusting PPC strategies accordingly to maintain a competitive edge.
9. Ad Performance Reporting:
Target: Generate regular reports on ad performance metrics, providing insights into campaign effectiveness and areas for improvement.
10. Sales and Revenue Growth:
Target: Drive a minimum monthly increase of 20% in sales and revenue attributed to Amazon PPC campaigns, contributing to overall business growth.
Benefits
Motivational Parameters:
At ACPL, we take pride in fostering a motivating work culture that promotes growth, teamwork, and excellence. Our commitment to providing the best care extends to our employees, ensuring a supportive and inclusive environment where your skills and dedication are highly valued.
Career Graph: Join ACPL Exports Pvt. Ltd., a renowned silver jewelry supplier with a 60-year legacy, as an ASM/SR.EXECUTIVE specializing in Amazon PPC (Pay-Per-Click). In this role, you'll be instrumental in driving sales and maximizing ROI through strategic management and optimization of Amazon advertising campaigns. As an ASM/SR.EXECUTIVE specializing in Amazon PPC at ACPL Exports Pvt. Ltd., you'll lead the optimization of Amazon advertising campaigns to drive sales and revenue growth for the company's silver jewelry products.